Brand personality and brand equity: evidence from the sportswear industry By: Jin Su and Xiao Tong Su, J. & Tong, X. (2015).
![PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/a8d3bd06d5957414acf0079392e7a6eba51a10aa/10-Figure3-1.png)
PDF] BRAND EXPERIENCE – HOW IT RELATES TO BRAND PERSONALITY, CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL ANALYSIS OF THE ADIDAS BRAND | Semantic Scholar
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